Research Proves Marketing With Scent Increases Sales

Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.
Sent marketing is a type of marketing that harnesses the emotional impact various scents and fragrances have on  agen poker online customers to trigger buying behaviors.
Studies have shown that marketing that incorporates a sense of smell are vastly more effective than those that do not.
In order for a smell to successfully stimulate people’s buying impulses, it must correspond with the product.
What does your brand smell like?
Yes, you read that right – not look like, smell like.

Because according to Scent World, research shows that marketing that employs a sense of smell is exponentially more effective than mere visual presentation (but don’t tell that to a graphic artist).

It’s not that the things we buy need to be scented, necessarily, but that environment associated with them should be. Author of Predictably Irrational, Dan Ariely, discovered that “to a large degree, we get tempted not by the smell of the object, but the smell of the place more generally – things like the atmosphere.”

Salon reports a study that found gamblers spend 45% more when there was a floral scent in the casino than when there wasn’t. Another found a pleasant scent caused shoppers to spend more on sleepwear. Four hundred consumers surveyed after shopping in a Nike store reported that a “pleasant ambient scent” improved their evaluation not only of the store and its products but the likelihood they would shop there again, according to research conducted by the International Journal of Marketing Studies.

How to Create a Sustainable Business Model

A growing movement against plastic products and irresponsible consumption is just one of the signs that sustainability is becoming more and more important to buyers. But what does that mean for your business, and how can you create – or shift to – a sustainable business agen bola sbobet model?

Before you can make the switch, you need to fully understand what sustainability is, what a sustainable business model is, what makes a sustainable business model, why we need these models and more of the foundation around a sustainable model. Read on for details.

What is sustainability?
The dictionary definition for “sustainable” is “able to be maintained at a certain rate or level.”

Wikipedia is a bit more helpful: “Sustainable development is the development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”

But we need to dig a little deeper to understand how the concept of sustainability is relevant to business development.

What is a sustainable business model?
To Rex Freiberger, president of Superlativ and Gadget Review, a sustainable business model is one that generates value for everyone involved without being a drain on the resources that help create it.

“A business model meant to capitalize on a trend isn’t sustainable, for example, because the social resources that get it started won’t exist in years or even months,” he added.

Lia Colabello, managing principal of Plastic Pollution Solutions, raised the point that there’s a difference between a sustainable business model and a business model that prioritizes sustainability.

“A sustainable business model is what every business leader hopes to achieve: that the business will turn a profit quickly and stay afloat for the long term,” she said. “A business model that prioritizes sustainability is one that, at a minimum, considers all stakeholders, assesses and addresses environmental impacts, and is transparent and thorough in its reporting.”

How to Improve Your In-House Customer Service Team

Your customer support strategy has a dramatic impact on your customers’ overall experience with your brand. It influences what consumers say about you online and even affects the perceived value of your company. In other words, a product seems far less valuable if there’s no competent service team to help consumers with questions. Read on for tips that can enhance your customer service Situs judi online strategy and team.

The 3 types of customer service teams
The best way to improve your speed and accuracy is to connect all of your customer service channels. Most businesses have three teams that communicate with consumers:

The marketing team is responsible for finding and adding potential customers to the company lead list.
The sales team is tasked with closing the deal with leads and prospects.
The support team provides service to your customers after they’ve made a purchase.
What makes good customer service?
Good customer service makes consumers feel comfortable and well assisted. Customers need to be able to connect with someone at your business, and when they do contact you with questions or concerns, they should feel respected and guided.

A good customer experience leads to customer loyalty. Creating a customer journey and company culture that clients can depend on for support helps you retain your customers.

Feedback from customers also can help you address their needs and provide the quality service that makes them want to stay. When you don’t address a bad customer experience, it will reflect poorly on your business and drive away both existing and potential customers.

How to improve customer service
One of the first steps in providing better customer service is to understand your weaknesses and respond to them. Hannah Cleve, a public relations and marketing associate at AnswerConnect, suggested building your customer service around those areas. Here are some more tips for improving your customer service:

Provide 24/7 support.
When someone at your business is available all day, every day to address issues, it is comforting for customers and shows that your company is reliable. You can offer this level of support by hiring more in-house customer service reps, using a chatbot or outsourcing your customer support services.

“Call centers and answering services can help businesses provide full coverage after hours, [and on] weekends and holidays,” Cleve said. “An answering service boosts a company’s customer service and professionalism.”

Respond quickly.
Speed and accuracy play massive roles in the way people see companies. In this day and age, customers have become accustomed to instant communication, and when they experience issues with a product or service, they expect to be assisted quickly. According to a survey by Forrester, 53% of online shoppers said they leave the site if their question isn’t answered promptly, and more than 70% of consumers said the best thing a customer service company can do for them is use their time efficiently.