Consumers are plagued with oversaturation of visual content. By adapting your marketing strategy to include scent, you can improve your ROI.
Sent marketing is a type of marketing that harnesses the emotional impact various scents and fragrances have on agen poker online customers to trigger buying behaviors.
Studies have shown that marketing that incorporates a sense of smell are vastly more effective than those that do not.
In order for a smell to successfully stimulate people’s buying impulses, it must correspond with the product.
What does your brand smell like?
Yes, you read that right – not look like, smell like.
Because according to Scent World, research shows that marketing that employs a sense of smell is exponentially more effective than mere visual presentation (but don’t tell that to a graphic artist).
It’s not that the things we buy need to be scented, necessarily, but that environment associated with them should be. Author of Predictably Irrational, Dan Ariely, discovered that “to a large degree, we get tempted not by the smell of the object, but the smell of the place more generally – things like the atmosphere.”
Salon reports a study that found gamblers spend 45% more when there was a floral scent in the casino than when there wasn’t. Another found a pleasant scent caused shoppers to spend more on sleepwear. Four hundred consumers surveyed after shopping in a Nike store reported that a “pleasant ambient scent” improved their evaluation not only of the store and its products but the likelihood they would shop there again, according to research conducted by the International Journal of Marketing Studies.